Lead Logistics

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Monthly guide to ensure your SEO activities are ticked off

Monthly SEO best practices involve ongoing efforts to improve your website’s search engine visibility and rankings. Not sure where to start?

Here’s a step-by-step guide to ensure your monthly SEO activities are ticked off:

Keyword Analysis and Research:

    • Review your target keywords and identify new keyword opportunities.
    • Analyze keyword performance and make adjustments based on search trends.

Content Optimization:

    • Optimize existing content by updating and improving it with fresh information.
    • Ensure content is well-structured, includes relevant keywords, and meets user intent.

Technical SEO Audit:

    • Check for technical issues like broken links, duplicate content, and crawl errors.
    • Optimize site speed and mobile-friendliness.
    • Review and update your XML sitemap and robots.txt file.

On-Page SEO:

    • Review and optimize on-page elements such as meta titles, meta descriptions, and header tags.
    • Ensure that images have descriptive alt tags.

Off-Page SEO:

    • Monitor and analyze backlinks. Disavow or remove any toxic or low-quality links.
    • Continue to build high-quality, relevant backlinks through outreach and content marketing.

Local SEO (if applicable):

    • Update your Google My Business listing with accurate information.
    • Encourage customer reviews and respond to them.

Content Creation:

    • Plan and create fresh, high-quality content that addresses your audience’s needs and interests.
    • Consider creating content in various formats like blog posts, videos, infographics, and podcasts.

Analytics and Reporting:

    • Analyze your website’s performance using tools like Google Analytics and Google Search Console.
    • Review key metrics such as organic traffic, rankings, click-through rates, and conversion rates.
    • Identify areas that need improvement and create a plan to address them.

Competitor Analysis:

    • Keep an eye on your competitors’ SEO efforts and adjust your strategy accordingly.
    • Identify opportunities to outperform them in search results.

User Experience (UX) Optimization:

    • Continuously improve the user experience on your website to reduce bounce rates and improve engagement.
    • Ensure your website is easy to navigate and mobile-responsive.

Schema Markup:

    • Implement schema markup to enhance the visibility of your content in search results.
    • Use structured data to provide search engines with additional context about your content.

Social Media and Content Promotion:

    • Share your newly created content on social media platforms and engage with your audience.
    • Encourage social sharing to increase your content’s reach.

SEO Trends and Algorithm Updates:

    • Stay updated on the latest SEO trends and algorithm changes.
    • Adapt your strategy to align with new industry developments.

Testing and Experimentation:

    • Conduct A/B tests for elements like headlines, CTAs, and landing pages to improve conversion rates.

Security and Website Maintenance:

    • Ensure your website is secure by regularly updating plugins, themes, and the CMS.
    • Perform regular backups in case of unexpected issues.

Budget and Resource Allocation:

    • Review your SEO budget and allocate resources effectively based on your performance and goals.


Remember that SEO is an ongoing process, and consistent efforts are required to maintain and improve your website’s search engine rankings. Monthly monitoring and adjustments are crucial to stay competitive in the ever-evolving SEO landscape