Tel: 084 200 2278 | Email: info@leadlogistics.co.za
ARTICLES
Women’s Day Special: Mighty Women in Digital Marketing
In the ever-evolving world of digital marketing, one name that consistently stands out is Ann Handley. As a trailblazer in content marketing, Handley has reshaped how businesses approach writing and content strategy.
Which digital marketing tools give the best form of ROI?
Determining which form of digital marketing—PPC (Pay-Per-Click) or social media ads—gives the best return on investment (ROI) depends on several factors, including the business type, target audience, marketing goals, and budget.
The Secret of a Great Website: What Makes a Website Great?
In the digital age, your website is often the first point of contact between your brand and potential customers. But what separates a good website from a great one? Let’s delve into the anatomy of a stellar website.
User Experience: The Heartbeat of a Great Website
Imagine walking into a store and not being able to find what you’re looking for – frustrating, right? The same principle applies to your website. User experience (UX) is the heartbeat of a great website.
The Power of Visual Storytelling: Bringing Your Website to Life
They say a picture is worth a thousand words, and nowhere is that more evident than on your website. Visual storytelling is a powerful tool for engaging visitors, evoking emotion, and conveying your brand’s personality.
Continuous Improvement: The Secret Sauce of Successful Websites
Building a great website is not a one-and-done endeavor – it’s an ongoing process of continuous improvement.
Writing a Creative Brief
A creative brief is a document that outlines the key elements and objectives of a marketing project or campaign. It serves as a centralized location to communicate necessary details.
Optimise your LinkedIn Profile and Benefit
A well-optimized LinkedIn profile can greatly enhance your professional presence and networking opportunities. Here are key elements to ensure you have on your LinkedIn profile
Ad-Hoc Marketing Does Not Work!
It’s a marketer’s worst nightmare when clients don’t commit to taking their marketing seriously. Just wanting a bit of this over here, and a bit of that over there.
Creative Business Solutions
The Decline in Digital Trust: Digital trust, defined as the confidence people have in a platform to safeguard their information and provide a secure environment for content Creation.
How to write a successful Creative Brief
But what should a creative brief include and how do you create one that clearly communicates your desired output? We’re sharing all that and more in this article!
The Influencer Marketing Plan
Influencer marketing is now a major consideration within most digital marketing plans. But did you know that influencer marketing spend is actually growing faster.
X vs Twitter
In the dynamic world of digital marketing, professionals find themselves facing a complex challenge as they navigate the ever-evolving landscape.
Maximizing Your LinkedIn Engagement
In the quest for higher LinkedIn engagement and visibility, individuals are seeking ways to make their profiles stand out and content resonate with their target audience.
The Explosive Rise of Youtube Shorts
Shorts, designed in the mould of the wildly popular TikTok, has skyrocketed to become the fastest-growing content type on YouTube, the statistics are staggering.
Monthly guide to ensure your SEO activities are ticked off
Monthly SEO best practices involve ongoing efforts to improve your website’s search engine visibility and rankings.
To Blog or not to blog?
Marketing trends tend to align closely with consumer wants and needs, and so they ensure brands are playing to their strengths and staying relevant to their target audience.
Build your brand personaltity on Instagram
You’re absolutely right! Instagram marketing is indeed vital, considering its substantial user base of 2.35 billion active monthly users.
Using AI to create Google Ads campaigns
Conversational AI in advertising is indeed revolutionizing the way brands connect with consumers. By leveraging this technology,.
Meta Business Suite
Formerly known as Facebook Business Suite, is a comprehensive platform that allows businesses to manage their marketing and advertising activities on Facebook and Instagram.
Voice Search Optimization
Voice search optimization is a strategy to optimize content and websites to cater to voice-based queries made through voice assistants like Siri, Alexa, Google Assistant, and others.
Instagram Threads
Did you know that there’s a new Twitter in town? Launched by Facebook, Instagram, and WhatsApp-parent Meta on July 5, Threads is a text-based public conversation app.
Interactive Content
Any good marketing campaign relies on gaining maximum interaction from its audience. Interactive content refers to any type of content that requires active participation.
Email Marketing
Email marketing remains a powerful and effective strategy for businesses to engage with their audience, nurture leads, and drive conversions. Here are some key aspects and best practices.