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Using AI to create Google Ads campaigns

Google announced a new tool at the 2023 Google Marketing Live event that uses conversational AI to create Google Ads campaigns. 

Conversational AI in advertising is indeed revolutionizing the way brands connect with consumers. By leveraging this technology, brands can create personalized experiences and gather valuable insights about consumer preferences and behaviours.

The new conversational AI tool by Google for creating Google Ads campaigns simplifies the campaign setup process. Users can now interact with the tool in a conversational format, providing prompts and preferences for their desired campaign elements such as landing pages, keywords, headlines, descriptions, and images. Google’s AI then generates the campaign assets based on these inputs, streamlining the campaign creation process.

This tool is a significant development as it allows brands to create campaigns more efficiently while also benefiting from the power of AI. By automating the campaign creation process, brands can save time and resources while ensuring the campaigns align with their specific objectives. This technology empowers brands to deliver more relevant and personalized advertising experiences to their target audience.

Moreover, personalized brand engagement is a key aspect of conversational AI in advertising. By understanding consumer preferences, behaviours, and language, brands can tailor their messaging and content to resonate with their target audience. This level of personalization enables brands to connect with consumers on a deeper level, improving engagement and increasing the likelihood of conversions.

Overall, the integration of conversational AI in advertising and marketing represents a significant shift in the industry. It allows brands to leverage advanced technologies to create more effective and engaging campaigns, while also gaining valuable insights into consumer preferences and needs.