Why Outsourcing Your Marketing Beats Hiring In-House (Every Time)

Thinking of Hiring a Marketing Manager? Think Again…

So, your business is growing, and you’re realising that marketing isn’t just an occasional Facebook post or an email blast when sales are looking a bit slow. Now, you’re faced with a big decision—do you hire an in-house marketing person, or do you partner with a marketing consultancy?

Spoiler alert: Outsourcing is the better move. And here’s why.

You Get an Entire Team, Not Just One Person

Hiring an in-house marketing manager means you get one person. One brain. One skill set. And let’s be real, marketing today requires a whole mix of skills—SEO, social media, content creation, graphic design, paid ads, PR, and strategic planning. That’s a lot to expect from one human.

When you outsource, you’re getting a full team of experts—strategists, designers, copywriters, and digital ad wizards—without the headache of managing multiple salaries or skill gaps.

The Cost Factor—Less Money, More Firepower

A skilled marketing manager in South Africa can cost you anywhere from R40,000 to R80,000 per month (before adding bonuses, benefits, training, and software costs).

A marketing consultancy? You get a high-performing team at a fraction of that cost. And because we work on multiple projects, we’re already up to speed with the latest trends, tools, and best practices—no need for expensive training or trial-and-error campaigns.

More Objectivity, Less Office Politics

An in-house marketer gets caught up in internal politics, company culture, and “how things have always been done.” A consultancy? We bring an outsider’s perspective, keeping your brand fresh, objective, and results-driven. We’re here to grow your business, not get caught up in whether Jenny from accounting likes the font in the new campaign.

Access to Better Tools (Without the Extra Costs)

Marketing requires top-tier tools—analytics platforms, social media schedulers, email marketing software, and paid ad tracking systems. If you hire in-house, you’ll still need to pay for all these tools yourself.

A marketing consultancy? We already have these tools. And we know how to use them properly to maximise your ROI.

Flexibility & Scalability

Need an aggressive marketing push one month and a lighter approach the next? An in-house hire means fixed costs, regardless of workload.

With a consultancy, you get full flexibility—ramp things up or down as needed, without the hassle of contracts, retrenchments, or HR headaches.

Strategy That’s Built on Experience

We’re not testing theories on your budget. We’ve been in the game for years, crafting strategies that actually work. We’ve seen what flops and what wins. And because we work with various businesses, we bring fresh ideas and data-backed marketing solutions—not just “we think this might work” guesswork.

Let’s Talk About YOUR Business

If you’re serious about growth, let’s chat. Book a free 20-minute consultation and let’s discuss how we can take your brand to the next level.

👉 Book your free consultation now

Lead Logistics Marketing Agency
Delivering Growth.